Become a Broadway Insider!

Learn how to become a Broadway Insider in just 5 weeks. Even if you don’t have an agent. Even if you aren’t in NYC.

Let me see if I get this straight...

  • You’re taking all the casting director workshops...
  • Working with the Broadway vocal coaches...
  • Taking the acting classes...
  • Working a side hustle to pay the bills...
  • Taking dance class...
  • Showing up for all the EPAs AND ECCs....
  • You’re exhausted (!!), and not sure why it’s not producing results...

Then, you're watching the Tony Awards, and think: “What do they have that I don’t?”


Except the inside scoop on how this business of Broadway really works. How did you graduate from school with a degree in Theatre and no Business manual to make it happen?

Hey there! I’m Bret Shuford, the creator of Business of Broadway. 

 I know how disappointing it can be to hustle hard and feel like you are getting no where. I spent years trying everything before I booked my first Broadway show. Several Broadway shows, feature films, television, and commercials later, I’ve learned what it takes to be a versatile actor in this business.  

As the Broadway Life Coach, I’ve helped Tony Nominees, Series Regulars, Producers, Casting Directors, and more find fulfillment and confidence in a turbulent business.  

If you're an actor who wants a successful career but you still feel like there’s something they know that you don’t, than you’ll want to sign up for this course today.


We will meet over Zoom each week for Group Coaching Sessions. I’ll lead you through each Module and your homework assignment, ending each session with Q&A.  

You’ll have access to a private Facebook Group to connect with me and the Business of Broadway community in between sessions.

Module 1: Basics of Broadway 

It’s important to know the basics of this business, even if you think you already do. You want to ensure you're on a level the playing field. This Module will help you establish a vocabulary and resources for you to know the right people to get where you want to be.

Module 2: Training for Broadway

In this Module, we discuss the training required and needed to play at the Broadway Level. Just like an athlete, you never stop training, but in order to play with the big boys, you have to train smart!  

Module 3: Tools for Broadway 

What do you need to book a Broadway show? We'll cover all the business tools you need: Headshot, Resume, Website, Social Media, and more. You may think you know what's correct, but in this Module, you’ll take it to another level.

Module 4: Being on Broadway

What is it like on Broadway? This Module breaks down all of the steps that go into creating a Broadway show, so you know how to show up, be present, and be remembered at any stage of the process.  

Module 5: Staying on Broadway

In this Module, we will discuss the tools and resources you need to sustain a long, balanced life on Broadway. Show after show tips, tricks, and steps to stay relevant AND healthy.

The Business of Broadway is a LIVE online class, and this may be the ONLY time I teach it LIVE!  

Registration is now closed.

Join our mailing list for updates on the next session & new programs.

Here’s what you’ll gain from this brand new online training:

  •  Everyone You Want To Know We’ll discover all of the Leading players on Broadway, so it’s not such a mystery when you appear at the theatre, audition etc. and don’t know who to know.  
  •  A Complete Actor Tool Belt We will explore exactly what you need to set up your marketing arsenal. What you should look for in a headshot, resume, website and more in order to book more work in the NYC community. We will also discuss tips for social media.  
  •  Amazing Audition Prep What to prepare, and how to upgrade your current audition materials. IS what you are using working for you or against you? It’s time to uplevel everything, and this class will help.  
  •  No More Spinning Your Wheels You’ll know exactly what your next steps will be whether you are non-union or agentless. It’s time to start discovering your own inner voice, and be the actor you want to be.

Here's what actors are saying about the Broadway Life Coach:

"This career as an actor can be ROUGH but it doesn't have to be when you have people like Bret there to talk it through and get specific about the things you want. And plus he's so much fun to be around!"  

- Emily Ferranti

"The beauty of having Bret as an acting coach lies with the simple fact that he is a working actor and truly understands the mind of an actor."  

- Bobby Evers

"My way of life completely changed after I adapted to his goal setting methodology. He is a wonderful listener and has a fierce passion for assisting others in achieving their goals."  

- Jay Philip Marlow

"With Bret’s guidance, I was able to reach all of the goals I set in less than six months! He truly has been instrumental in helping me get my career to the next level."  

- Alison Mahoney

WARNING: This class is not for you if:

  • You’ve never trained or aren’t currently training in theatre.  
  • You’re not interested in showing up 100% to your career, and you want someone else to do the work for you.  
  • If you don’t believe NYC is filled with possibility and opportunity.